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Investing 15-20 Minutes With Me Can Generate You $5,000 This Year.

And I have proof.


My wife just a few months ago was beside herself.  She works full time at a large defense contractor, and she runs a small bookkeeping business on the side.  Very small. Her singular client was causing her all sorts of stress as she tried her best to serve him.  It was an even bigger struggle because she didn’t quite make enough money to hire an assistant like she wanted to so that she could get back to finding more clients.


I spent about 15 minutes of our evening date with her and got a feel for what she really,r eally wanted from her next client, and then I built her a site.


you can see it here


In 5 days she had her next client…and he is signed on for a total of $5,000 in work for the next year.  and now we’re looking for her virtual assistant.  And that was all in the first 30 days.


These results aren’t uncommon with what I do. at I work directly with service industry clients ONLY, to produce a lead generating website so you can get back to what you really love doing—the work.


If you’re interested in learning more about how my company can make you 10x your investment, head on over to Berkshire SEO here


Course Is complete.


I think it came out quite nicely. I’ll be automating my email send this week to get people interested in…IDK maybe a webinar? I think that would be the best “evergreen” lead generator to be honest.


I’ve thought about webinars as a lead generator for years and I’ve never made one work. To be fair I’ve never used ad-spend to make one work, either. So I should probably do that. I also need to keep closing deals, and get more people to pay.


I’m currently working on closing a car dealership, and an electrician…that just cancelled their appointment with me today at Noon. It’s been a rough month.


I need to…I don’t know. I need to stop being so hard on myself. I also need to get these clients that owe me money to pay. I need to focus on results…which I feel like I am. but I’m not getting paid and it’s making me so….so angry.


I haven’t felt like this since I was struggling to make any money at all…before I got another job. I haven’t felt like this all year. I hate it.


I just need to get on the phone and get more money in. I also just need to relax and focus.


The goal for Quarter 4 is one $30,000 month. What does that look like?


That is: 10 $3,000 websites in one month.

that is 30 small monthly marketing clients.


that is 3 large franchise clients


Which is most reasonable? probably the websites.


to close 10 websites I would need to get in front of about 30 companies that want websites.


To do that I would need to make…well… about ten dials a day.


I should just go back to my ten a day and have my sales team work the deals with me.

I’m being lazy. I’m being a goof.


This almost always happens when I read the Four Hour Work Week: I think I’m smarter than I actually am!


Gosh I am really, really close to getting to stepping back…but not yet. I need to keep pushing for the rest of the year. I need to make so much activity that I’m swimming in it.


I’m going to get to work.


Hey All,

So as I stated in my last post: business is good. I have about 16,000 in A/R, I’m starting to learn how to pitch these large national companies, and every day we look more and more like a real honest to goodness business. It’s crazy how far I’ve come.

And I’m bummed out. I think what it is is that I expected it to feel different when I got here. I expected to feel like the king of the world. Instead I feel like I’m mad because my clients aren’t paying me, and nothing is growing to stage two fast enough. My success has literally stressed me out. People warn about this, and they’re right. It happens. You feel like everything you worked for was kind of stupid, and now you’re mad you aren’t already crushing it in the next stage.

So there are some weird things happening. I have a small fanbase of about 150 people. I have 150 fans. WTF. That is so freaking weird I don’t even know what to do about it. They all follow me on my Ten a Day group. they ask me questions. They ask for help. It’s crazy.


I have plenty of happy clients for me to pay my bills. I have enough work lined up to cover my bills for the rest of the year. Now I need to grow.


And I’m sitting on my hands!!! I don’t WANT to spin up my marketing efforts with the company website and get more inbound leads. I don’t WANT to make the facebook lead generation course that I offer for free (oops) I don’t WANT to setup my website for a more professinoal appearance so that Franchisors want to work with me. and I need to. I need to spend a day doing fun, creative work that I’ve always dreamed of being the crux of my business.


And here it is! This is literally what I HAVE TO DO now, the stuff that I totally enjoy doing because its creative and interesting and fun, and I’m sitting here going “nah.” But I gotta. I gotta build these things. I gotta start treating my business like a….well…a business.


The funny thing is that Berkshire SEO has been around since 2015. in the beginning the above is all that I ever did. I just made crummy lead magnets, spent too much time trying to drive site traffic, and never got anything out of it.  I never called companies. I never looked for real business that would get me out of the rat race.


Now I did, and I have and the EXACT OPPOSITE is what I’m scared of.  I’m scared that spending too much time on marketing will pull me away from real revenue drivers. but I’m wrong.


I just reread the 4 hour work week. I find that reading that book in different stages of my business gives me a completely different perspective. Now, as a true revenue driving business, I see that I need to 80/20 the revenue drivers. I need to automate lead generation, and create a system that will help remove me from the pipeline so that my sales guys can close deals, and have tons of calls to answer all day, and clients to service. That’s what I need to do.


I need to build this course to get people into an automated email lead funnel. I need to start to email market to them. I need to take that autoresponder kourse!!!! aaah!!!!~!~!~


I’m being a fool not getting this stuff out of the way. I SHOULD NOT be making cold calls to small businesses. I SHOULD NOT be fussing about calling national companies until my site is squared away. these are my tasks today.

I’ve built myself the space I need to generate these new pieces to catapault my business to the next level. Now I need to do it.



Fourth Quarter

Ok So Let’s Recap:

Q1: At my job that I hated. brain full of great ideas as I had just finished my yearly reading of “Awaken The Giant Within” By Tony Robbins. I had written down my dreams and my goals. I had even called a life-coach from Tony Robbins and gotten a good idea of what I should focus on, and what I should do. I started making 10 cold-calls a day after work every day to find business. I made no deals until the end of Q1 when I closed 2 websites back-to-back totaling $3000. I doubled my income in March.

Q2: Wife and I start seriously considering me leaving my job. I close one more website on the First Day of April for $2,000. I have many more in the pipeline. I’ve now doubled my income for the month again. May looks like exit time. Come May 5th I remove myself from the office and change to a part-time schedule for them, working Mon, Wed, Fri for them just a few hours a day, and handling Monthly Billing.

Q3: “Ten a Day” Group is born, and I start making Ten cold-calls a day every single day including weekends and holidays. I close a client worth $8,000, 5 new monthly retainer clients, and one who I’m currently working for that wants me to market an event for his nonprofit. If that goes well, he wants me to take over his 5 other businesses, totaling $15,000 in Monthly recurring from him ALONE. I hire 3 new sales people who are undoubtably green, and begin to train them on my methods specifically to keep consistency in my client methods. Old Job completely lets me go. I couldn’t be happier, as I need that extra time to plan.


So here we are on the top of the rollercoaster for the Fourth Quarter.  Cashflow is solid for the rest of the year. It would be so, so very easy to coast my way into the new year, but I know better than to do that. I know that these coming months will be the real difference between making Berkshire SEO a business, and having it stay “Charlie’s house of SEO.”  I’ve recently re-read “The E-Myth” by Gerber, which has reminded me to dig out my old notebooks of my original plans for position contracts, and to go over those once again to make sure that we’re headed in the right direction.


So What’s Next?


I’m planning on starting to pitch much, much larger businesses for my marketing. I want to close one large national business this quarter. I want to have my sales team closing 3-5 deals a month. and I want to start working with My big guy with his 5 businesses. If I can make all of those happen I’ll be on target to reach what was my original monthly income target at the beginning of this year which was $30,000 a month. It’s totally within reach. $30,000 a month will be income that will get me everything I’ve ever wanted…at least to this point.


so hey! It’s my blog, let’s talk about what that would be.


If I’m close to that, next year I will:
1. Build a 20’X26’X14′ Eave garage. It will have radiant heat floors, and concrete pads suitable for a two post lift. I will have enough space in the back to build a loft, and that loft will be outfitted to be a space for me to work. Yes, I want to work in a garage all day. I plan on making that my office, and running some sort of “restoration shop” out of the garage proper. I don’t think it’ll be an actual business, but in that shop is where I want to start to build my car collection.

2. We’ll buy a nicely outfitted class C motor home. With that we’ll take trips across the county when Sophia is out of School. we’ll have a car trailer on the back that will hold my Porsche which we’ll then use for Track Days as we travel cross country.

3. We’ll build a rear deck on the house, put in a hot tub, and put up a privacy hedge around the house. Stef wants her hot tub, and this is an easy way to give it to her….easy? well really the only way with this house.

4. Cars? yeah some type of car. I don’t know what really. I’d like to own a muscle car, I’d like to own a 4×4 for offroading, I’d like to own a nice convertible. I have lots of cars I want. so realistically I’ll finish the Porsche, probably LS swap it for fun and reliability, and then look to build/buy a larger facility so that I can start to collect cars. However for that I’ll probably be waiting..

5. Why, you ask? because I want to take a LOT of my cashflow and put it into some larger real-estate. I’m looking to buy a 10 unit+ apartment complex in the next 18 months. to do so I’ll need about 100k-300k in cash. So my plan is to build up my cash reserves to that level, and then to look to buy something big that will cashflow well.



Selling the house has gone away for now, as the in-laws have purchased a home near us to be closer to Sophia. We have decided to stay around here, as Dalton Ma is quite a good “home base” as far as we can see. Winters suck, but hopefully they’ll actually bestow us with some snow in the coming years so we can enjoy them.


If you haven’t noticed, a lot of this hinges around the idea of making the business “run itself.” That isn’t quite the correct term, but basically what I want to see is if, in the summer for instance, we want to go off the grid and travel for 2 months, I can come back to a business that’s still made me money. I think that’s reasonable for sure. I’d like to get it to the point that that is the case, and also to a point so that in 4-5 years, as it runs well and easily, I could look to sell it to someone.


What will that look like? I think that the business will have about 300 clients nationwide in varying industries. I think I’ll hire “small business marketing reps” that are from industries so that they “speak the language” of the clients they work with. I think that I’ll have a team of designers, maybe 10, I’ll have a team of Paid Marketing Specialists (PPC and Social) and I’ll have 2-3 Copywriters on staff. totaling about 20 employees. Average Monthly Revenue will be about $500,000 a month, and after tax PROFIT will be $300,000. I’d look to sell the company for 10X Earnings, meaning that I could sell the company for $42,000,000.


All this in Five Years. So in 2022 I’ll Sell Berkshire SEO for $42,000,000.


First step is a $30,000 month. Let’s Go.


New Discovery

So I’ve been trying to “think big” about Berkshire SEO for some time now and I’ve been basically hearkening back to the “franchise” model constantly. Basically build a system that allows companies to get great online marketing, and sell that system and support staff to franchisees.  This makes a lot of sense to me, and is simple to visualize and build: make a system that works on paper, show people that it works by building “the first franchise” and then sell it. Simple. However I am still a “salesman” in this case. All that I would be doing is moving from selling websites and marketing–to selling franchises.  Not that exciting to me.


Yesterday I meditated for about an hour, and my mind moved over to the thought of this bushiness and what the “big solution” could be that my company would sell. At about the end of the session I got it: What Berkshire SEO needs to sell is not a franchise, or even a business solution, but a software that will link everything online marketing together: PPC advertising, online business pages, website, social media pages, and the overarching language of each. If this can be accomplished the company who uses it will be able to immediately take any offer, promotion, or idea and make it “prevalent,” just like the big companies do.


I’m imagining a dashboard that will show you the exact metrics you want: conversions to leads, and how those leads have closed. It will show you where those leads have come from, and the relative cost. It will do all of this, and will also tie in with every single piece of online marketing bullshit that a small business owner needs to deal with. I want to do all of this for about $100 a month.


Right now the closest thing to this is Pardot which is a fucking thousand dollars a month. If a business owner has $1,000 a month to spendon this software, why isn’t he just hiring a fucking marketing team to do it instead? it hits this ridiculous area where nobody can afford it, but everyone wants it. It’s like “of course I want that! but I wouldn’t pay $1000 if you made me”


The features aren’t that crazy to create and streamline either. I think I’m going to try and build it out as a wordpress plugin and see where I can get to.



My Life: January 14th, 2027

DISCLAIMER: This is a writing prompt that I got form Tim Ferriss’ most recent podcast, and I am posting it here as nobody reads this anyway. whoohoo.



I wake up around 7am, like I usually do.  I pad downstairs in my log house that oversees a nice lake in the white mountain area of Arizona. I am about 185 pounds, have a beard and long hair, and am in shorts. I go down to my kitchen and make myself and Stef an Espresso for us to start the day.   I look out the kitchen window and see my garage on the far side of the house, and contemplate whether I want to sit down and do some work this morning (on some real estate deals I’m working, or on a book i’m writing) or go out to the garage and work on my newest car: a Porsche 911 that needs a lot of love that I can’t wait to make my own.

Stef comes downstairs not long after the espresso is done, and gives me a hug and thanks me for her coffee. She’s going to sit and read and sip her coffee and then head off to her Professor’s job at the nearby college that she adores. She is currently working on her first book, and I’m loving helping her work through the finer points as she irons out the first draft, and get ready to send it to publishers, and close friends to read.  She’s happier and healthier than she’s ever been.


I tell Stef I’m going to make a few calls first today, and then head out to the garage and get to work on Bella. I named the car after our missing cat as it’s black, and Stef loves the car.  She can’t wait to drive it with me this Summer.


Sophia, even though she’s a newly minted teenager, lazily comes downstairs by herself, and readies herself for school. She hops on the bus just a few minutes later, and is off for the day. Sophia has fallen in love with sports, and with entrepreneurship. She has started a small online business with graphic design and art work, thanks in large part to Yoni’s tutelage, and we all see a bright future for her as she grows her little enterprise.


I log into my email and see that my sales team has made a few new deals for Berkshire SEO, and that some new large clients are excited to get started with our development team to have new, large websites built. There are a few emails there about basic issues, and I forward them to my Project Manager who I know will deal with them. There is an email from my realtor stating that the 15 unit property I’m looking at near Phoenix should fit into the financing that I’m eligible for, and will be a great deal for me and Stef. I thank him, and ask him to call me once he’s at the office this morning.


The emails get me excited to work more, so I dive into some Berkshire SEO Franchising work. There are currently 10 Berkshire SEO franchise owners, and all of them are doing well, but one is on the slide. I realize I should probably call the guy directly and give him some help. I give him a call and get his voicemail. I tell him I’m excited to help him more, so I hope he calls me today so we can get his business really cranking in the new year.


I call my one sales guy ( a real killer) for Franchises and see what his plans are for the new year. He dives into an ad hoc presentation on how he wants to sell the franchises in the new year, and has some good asks from me as well. I tell him I’ll be happy to build some new marketing pieces for him, and will happily bankroll some expositions travel this year as well as long as the production continues to be at the same level it was the year before or higher. He tells me we can probably sell 5 franchises this year ($500k in revenue)  I tell him that’s great and I look forward to seeing it. we get off the phone. now it’s about 10 am.


I sit down and write now. I journal for a good thirty minutes, clearing my mind. At this point I start to develop some marketing plans for the Franchises, and from this a few basic ideas for Berkshire SEO Client side marketing comes to me as well. I send them off to your Marketing Manager and tell him I look forward to him making fun of me later. I get in contact with some of my paid marketing channels for Berkshire SEO franchising, and I make some calls for some other new sources that I want to make deals with. I get one on the phone and he agrees to give me a 50% discount and I immediately take it and give him my credit card. I want to get as much action for my sales guy as fast as I can this year.


I go and make another espresso, get into my garage clothes, and head out to the garage. The garage is not enormous…but not small either. This is my work garage. There is a basic stable garage for our regular cars on the other side of the house. This garage is a 4 bay (2 wide, 2 deep) with a large loft that has my gym. In the center of the garage, toward the back is a two post lift in baby blue. On the lift right now is Bella. She’s a 1987 black Porsche Hard top that I’m going to shoehorn a 3.6l twin turbo into. Right now I’m pulling the suspension out of her and putting all new in it. In the far right bay is Betty. she now has an LS1 in her with a 75mm turbo, and is a true Supercar Killer. the interior is clear and complete, and the paint is pearl white as I always wanted. the bright red “PORSCHE” decal on the back has clear coat over it, and the car is on of my favorites to drive. The suspension took me until just last year to really dial in, and only now do I feel safe putting Stef behind the wheel.


I have all my tools that I’ve acquired over the years neatly organized in all my tool boxes, and a nice welding station as well. I’ve started doing some work on an older Toyota Land Cruiser that I plan on making into a really nice overland Off-road rig. However my real love right now is Bella. I kick on the compressor, turn on some music and get to work removing the rear suspension from the car. I’m planning on getting it all pulled out tonight, wrapped up and stored in the storage area in the back right corner of the garage, and then ordering the custom suspension setup from Pelican once I get the subframe measurements.


I get Pelican on the phone and make the order, and its about 2:30 now and time for me to eat something. Since I’ve been in ketosis for years now I don’t get hungry nearly as often as I did a decade ago. I go inside and have a can of sardines, some tomatoes, and some whitefish from the local deli. I make another coffee (still love that coffee) and I check my calls.


I have a call back from another marketing agency who is giving me a lackluster price, so I tell them I’ll think about it and mention that the other company is giving me a much better price.  I thank them and quickly get off the phone. Stef comes home at this point as she has a break before her night class. I make her some lunch, and we sit and chat for a while about where we want to travel to this Summer, and also how we want to finance our new, biggest real estate investment. This will be our 5th property, and will get us up to 30 units in total. At this amount we’ll actually have enough real estate to finance our lives. Everything else will just be bonus.


Stef is home for the remainder of the day as her next class is a night class, so I ask her if she has any work to grade and she says she doesn’t. I check to see if  any of my calls or email shave been responded to and see they haven’t so I sign off for the day and ask Stef if she would like to go walk along the shoreline by the beach. She says even if it is arizona, 40 degrees is still to cold and declines. She says she’ll watch some youtube with me, though. we turn on something stupid and watch a bit of it, and then both of us fall into reading books until Sophia gets home from school a few hours later.


Sophia comes into the house and immediately starts rummaging through the fridge. after saying hi to us, and eating a large snack, she heads up to my gym to lift. I ask if she needs a spot and says no she’s just dead lifting today. I wish her well and tell her to use good form, and tell her dinner is at 6. We go back to reading.


We enjoy dinner together, and Sophia shares some cool ideas she has for her business. we guide her, but she’s strong willed and thinks she has it all figured out. we let her go whatever direction she likes. Eventually she asks (tells) us that she’s having over her friend Samantha. They’ll just be upstairs in Sophia’s room. We agree, and Samantha shows up a suspcious 10 minutes later. we smile as Samantha is a really great kid, and Sophia’s best friend. They go upstairs and talk about boys, homework, and Soph’s business that she is immensely proud of. Samantha wants to try something similar now.


After dinner Stef and I go outside to the gym to lift. We do some basic powerlifting moves, and enjoy the workout. After we shower together, and make love. We hop into bed to watch a movie, and pass out shortly thereafter at the ripe old hour of 10 or 10:30.


This is what I picture my life being.

Workstation is back

So my excuse (cough) workstation is back up and running, which means that my office is once again where I can work. I always seemed to try and split work and family time when my computer was broken, as I would use my laptop.  Doesn’t  work.


However, I’m not being as hard on myself as I was last year. If I want to take a night and chill…I chill. If I only want to make a few calls, or send a few emails, I only send a few. What this has done for me so far this year is just made me feel more relaxed, and has actually made me…if anything, wok more.


I’m glad that I’ve finally made this discovery. I know that for years I’ve suffered from workaholism, which  probably stemmed form fellign like I was constantly not living up to my full potential but what I’ve realized in this self-searching period more than anything is that life is LONG. like really…really long. So I will get there. and If I learn ot relax and enjoy the ride, it’ll seem like I’m getting there much faster than I am. It’s amazing how easy it sounds when you write it out…but its not.


I think the hardest part about this is the negative self talk I woudl subject myself to constantly. “come on, you’re lazy because you’re not working” “get back to work, do you want to let you and your fmaily be stuck in these shit jobs forever?” and on and on. It doesn’t help. It doesn’t motivate me. It made me anxious, and lazy, and scared, and upset at my family. It made me be lazy. It made me far less of a man than I could be. It’s a hard pill to swallow, but I was definitely wasting time by trying to convince myself not to waste time. I need to rest more! I need to enjoy my life more!


Because let’s face it: my life is pretty incredible. I work 40 hours a week (kind of) with a group of folks that are really quite awesome. Really nice people, and were all working toward a good cause (foster care!) plus, I have other job prospects, And I’m building my company slowly but surely. The best part is that I can do all of this while not sacrificing my body, my health, or my family. I still sit down for dinner with my family. I still do things with them on the weekend. I still enjoy them and spend time with friends. This is the ideal way to grow my life. And it was always within my reach.


i’m glad that I’ve realized this.


So tonight? will I work? nah. I’m going to think about it…and start looking for new ways to make money with web development and online marketing. but I’ll get into it tomorrow.  The space inbetween work is almost more valuable than the work itself…sometime.s

“We Are Legion (We Are Bob)” by Dennis E. Taylor

This book was awesome. I’ve often thought about the hows of getting through the galaxy, if we wanted to do it in the next 100 years or so, and this books answers that questions incredibly well.


This book follows bob, who is a modern day multimillionaire who just sold his software company. He pays some company a princely sum to freeze his brain when he dies, and then oops….gets hit by a car.


Some 150 years later he’s resurrected as a computer system, and it charged with running a spaceship to explore the galaxy. Hilarity ensues.


The books best part is how it tackled creation of infrastructure throughout the galaxy. The answer, of course is 3d printers. The 3d printers in the book use fusion technology to allow items to be built atom by atom at the molecular level. This means that ANYTHING can be build in space, whenever as long as the raw materials can be found. Asteroid belts of any star system satisfies this.


Spaceships? Yep. Built with other “bobs” piloting them, which is awesome. These “Bob’s”take on their own personalites as they grow, and each get their own names as well. The way the world grows so rapidly, and really immerses you is a blast. I can’t wait for the next book.

“Awaken The Giant Within” by Tony Robbins

I had read this book many, many years ago as a young teenager. At the time, my dad had what we all had JUST learned was Alzheimers, and I had accepted that he would never be the dad he was again, that his mental faculty would continue to slip, and that he would probably die before I reached college graduation. This book helped me, a 13 year old boy, put all of this in perspective.


I reality, this book did far more than that for me. It also helped me reach all of the goals I had set out for myself just a few years after 13. In fact, I came back to reading it this Christmas season more out of a sense of “now what?” Than anything. A lot of my writing lately on this blog has been about how I’m fighting for this new goal of being a solo entrepreneur, but that goal was really undefined. I wasn’t sure exactly how or WHY I was attacking it. I didn’t have any soul in it. This book helped me find it, and put it down on paper.


The book is broken up into many parts, that each has their own exercises and takeaways. If you complete each of the exercises, which are usually just doing some writing on paper, and then practicing positive thought based around those writings, you can really make a lot of meaningful changes in your mind. Before tackling this book, I was looking at my business as a teeth gritted, angry, head down fight. Now that I’ve finished the book and gone through the work, I realize that not only should the business be a joy to me, it better be! It’s what I’m fighting for! The book is basically just a series of paradigm shifts, that if you follow can allow you to break through any type of mental barrier you might have.


The largest takeaway for me on this second read-through was on value-heirarchy. I had noticed that the way I was often tackling challenging items in my life was with an attitude that “If I’m going to be successful in business, I’ll need to ignore my family and my health for a while” which is a nonstarter because a) its not pleasurable, and b) I held my health and family above my business in VALUES. Plus, I had a huge fight going on in my head day in and day out where I was upset before anything had even occurred that day, because I was already gearing up for the value fight of family and health vs business work. it sucked, and even though it sucked, it was hard for me to verbalize to myself. The book really helped me flesh that back out, and understand exactly what was going on. Now I make sure that I feel good about my health and my family before I even THINK about my business. Thanks to that, my family is happier, I’m healthier, and my business is starting to grow.

It’s crazy how, when you think about it, often times the things that are holding you back from what you want to get done in life are entirely within your control. In fact really everything you want to get done in life is completely within your control. Tony Robbins writes out simple solutions to make those goals a part of your life, and helps you get there.