So I’ve been trying to “think big” about Berkshire SEO for some time now and I’ve been basically hearkening back to the “franchise” model constantly. Basically build a system that allows companies to get great online marketing, and sell that system and support staff to franchisees. This makes a lot of sense to me, and is simple to visualize and build: make a system that works on paper, show people that it works by building “the first franchise” and then sell it. Simple. However I am still a “salesman” in this case. All that I would be doing is moving from selling websites and marketing–to selling franchises. Not that exciting to me.
Yesterday I meditated for about an hour, and my mind moved over to the thought of this bushiness and what the “big solution” could be that my company would sell. At about the end of the session I got it: What Berkshire SEO needs to sell is not a franchise, or even a business solution, but a software that will link everything online marketing together: PPC advertising, online business pages, website, social media pages, and the overarching language of each. If this can be accomplished the company who uses it will be able to immediately take any offer, promotion, or idea and make it “prevalent,” just like the big companies do.
I’m imagining a dashboard that will show you the exact metrics you want: conversions to leads, and how those leads have closed. It will show you where those leads have come from, and the relative cost. It will do all of this, and will also tie in with every single piece of online marketing bullshit that a small business owner needs to deal with. I want to do all of this for about $100 a month.
Right now the closest thing to this is Pardot which is a fucking thousand dollars a month. If a business owner has $1,000 a month to spendon this software, why isn’t he just hiring a fucking marketing team to do it instead? it hits this ridiculous area where nobody can afford it, but everyone wants it. It’s like “of course I want that! but I wouldn’t pay $1000 if you made me”
The features aren’t that crazy to create and streamline either. I think I’m going to try and build it out as a wordpress plugin and see where I can get to.